Creative that clicks — and connects.
This is where strategy meets story. These digital-first pieces were crafted to thrive in the feed — whether that’s a pre-roll ad, a social spot, or a cause-driven campaign.
Take a look around — there's a range of voices, formats, and styles in here.
Take9 Campaign
Role: Creative Producer • Writer • Editor • Animator • Voiceover
Client: Craig Newmark Philanthropies & WONDROS
Cybersecurity doesn’t have to be boring—and Take9 proved it.
I led the creative on Take9, a digital-first awareness campaign for CNP designed to fight phishing attacks with humor, heart, and a 9-second pause. From concept to execution, I wrote, voiced, and edited a series of animated and live-action spots featuring standout characters—like a chill, street-smart pigeon. The goal? Make security human, relatable, and impossible to ignore.
Impact & Reach:
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Reached over 50 million people across campaign platforms
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Drove 500,000+ unique visits to the Take 9 landing site
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Grew the campaign’s online presence to over 50,000+ followers
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Sparked internal culture change by making cybersecurity personal, funny, and shareable
All of Us Research Program
Role: Producer • Editor • Motion Design
The All of Us Research Program—an initiative by the NIH—is building one of the most diverse health databases ever assembled, with a focus on better understanding conditions like diabetes, glaucoma, and more.
To support the campaign, I created, edited, and designed a series of social media reels that turned complex health topics into entertaining, brand-aligned content. From meme-style edits to game show parodies, each piece was crafted to grab attention, spark curiosity, and keep the brand's integrity intact—while still making people smile, share, and learn.
Descendant Campaign
Role: Producer • Editor • Motion Graphics • Director
Client: Participant Media • Netflix
For the Descendant campaign, I produced, edited, and directed a series of social-first video reels that supported the release of the critically acclaimed Netflix documentary. The film explores the legacy of the Clotilda—the last known slave ship to arrive in the U.S.—and the powerful stories of the Africatown community in Alabama.
The campaign’s impact strategy centered on preserving Black historical narratives, supporting environmental justice efforts, and encouraging audiences to explore their own family histories. My work helped bring that vision to life through a blend of motion graphics, interview-driven storytelling, and community-focused digital activations.
In collaboration with partnerships, I shaped content that honored the emotional and historical weight of the film—while remaining platform-friendly, visually engaging, and deeply human.
FOSTER Campaign – Objective & Impact
Role: Director • Producer • Editor
Client: Participant Media • HBO
The FOSTER campaign set out to do more than promote a documentary—it aimed to shift the public conversation around the child welfare system and uplift the voices of those most impacted by it. In collaboration with HBO, Participant Media, and key state partners—including the California Department of Social Services and the County Welfare Directors Association—the campaign worked to build awareness, drive policy conversations, and inspire change across California and beyond.
Coming from the foster system myself, this project was deeply personal. I directed, edited, and produced a series of digital promos featuring the film’s directors and subjects, designed to extend the story’s reach and emotional resonance across social and digital platforms. I also created the official FOSTER impact campaign reel, showcasing the full breadth of the campaign—from local screenings to statewide initiatives and grassroots community work.
FOSTER wasn’t just a film—it became a platform for visibility, empathy, and systemic reflection. I’m proud to have helped shape a campaign that honored lived experiences and pushed for real-world impact.
An Inconvenient Sequel: Truth to Power – Digital Campaign
Role: Producer • Writer • Editor • Voiceover
Client: Participant Media • Paramount Pictures
For the release of An Inconvenient Sequel: Truth to Power, I developed and executed a full-scale digital campaign designed to reignite the climate conversation and mobilize audiences around urgent environmental action. Building on the legacy of the original film, this campaign focused on accessibility, urgency, and empowerment.
I produced, wrote, edited, and voiced a wide range of short-form video content for social media, each piece tailored to distill the film’s message into compelling, shareable content. The tone balanced hope and urgency—using striking visuals, tight scripting, and elevated design to engage a global audience while remaining on-brand with the film’s voice and mission.
This campaign wasn't just about promoting a film—it was about creating content that could inspire real action.
add'l Campaigns
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