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DIGITAL CAMPAIGNS
Contagion PSA - Global COVID-19 Campaign
Role Lead Creative Producer • Editor • Typography Graphics
Client Columbia University Mailman School of Public Health
The campaign launched across platforms with a massive rollout—quickly gaining traction worldwide.
To date, the Contagion PSAs have received over 2 billion media impressions that have an advertising value of $15.5 million.
On Saturday, March 28, the PSAs ranked 2nd in the “What’s Happening" section.
With over 2 billion media impressions, the Contagion PSA series was seen everywhere, from news outlets to social feeds. It became one of the most visible early COVID-19 awareness campaigns and went on to win a Webby and Shorty Award for Best Public Service Advertising. More than anything, it was an honor to contribute to something that helped inform and comfort audiences at a historic moment.
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