HitRECord on TV - Seasons 1&2 Campaigns
Role Lead Creative Producer • Writer • Editor • Finisher
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Client HitRECord / Pivot TV
HitRECord on TV is a groundbreaking variety series created by Joseph Gordon-Levitt, showcasing collaborative art from a global community. Each episode centers around a unique theme, featuring short films, music, animation, and live performances.
Key Contributions
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Creative Direction: Led the conceptualization and execution of the campaign's visual identity, ensuring consistency across all promotional materials.
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Strategy Development: Collaborated with the HitRECord community to curate and adapt content that aligned with each episode's theme.
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Audience Engagement: Developed strategies to engage the audience, encouraging participation and fostering a sense of community.
"Circus" :30
10 sec Bumpers
Delta Sponsorship :30
Delta Co-Branded
Behind The Scenes :60
Episodic Topicals "The Other Side"
Fan Spot Winner :60
Episodic Topicals "Money"
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