We transformed the film from a documentary into a call-to-action, shifting the focus from raising awareness to mobilizing people for change. Rather than trying to change minds, the campaign inspired already-engaged audiences to take tangible steps—whether through joining Climate Reality Project training programs, advocating for policies, or organizing community screenings with actionable toolkits. Partnering with more than 30 organizations, it extended the film’s reach into a broader movement, linking personal inspiration to collective solutions. By addressing political barriers, highlighting international cooperation, and providing clear pathways to activism, the campaign empowered viewers to become advocates, ensuring the film’s impact resonated well beyond its release.