top of page
Writing
WRITER / PRODUCER • CREATIVE PRODUCER • EDITOR
Turning ideas into story-driven campaigns that connect, perform, and last.
Big moments. Quick turns.
Stories told in seconds.
From the first hook to the final beat, every piece has to be built to connect — fast, clear and with just enough feeling to stick.
Sometimes it's a pet contest.
Sometimes it's a sweepstakes trip.
Other times, it's a tune-in—
bringing audiences back to what they love,
or pulling them into what's next.
Different tone. Same goal.
Make it land.
Dark Waters — "Fight Forever Chemicals" Campaign
One voice. Real stakes.
Built to carry impact from awareness to action.
Approach:
Co-written and shaped around a single voice performance—directed for clarity and restraint, then built in the edit through pacing and selective sound design to connect personal story with national consequence.
Built for a quick hook and a smile —
letting character and energy lead.
Pet Contest Promo :20 sec — Promo PLM
Sweepstakes Promo - Angry Planet Campaign
Big promise. Fast pace.
Built to land the idea and drive action.
Hit RECord on TV - :30 Promo
Built around voice, sound-ups, and momentum —
blending humor, recognition, and tune-in into a tight, character-driven spot.
Peabody Awards - :30 Promo
Built around a clear idea — celebrating stories that matter, and the impact media can have on how we see the world.
Different stories.
Same instinct —
make it land.
bottom of page