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The Root Social Channels
Role Strategy • Creative Producer • Designer • Editor
Client The Root • Ashley Allison
more DESIGN CAMPAIGNS
Reimagined The Root Channels from the ground up—building a sharper brand identity, redesigning core templates, and crafting strategic fundraising and investment decks that actually moved the needle. Collaborated across teams to create a cohesive, high-performing visual language that translated into real growth—boosting followers, engagement, and video views by the hundreds of thousands.
From Black History Month, to the NAACP Awards, Grammy's, Original content, and much more. Here are some samples of the work, and their results.
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