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The Root  Social Channels

Role Strategy • Creative Producer • Designer • Editor

​Client The Root • Ashley Allison

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more DESIGN CAMPAIGNS

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Reimagined The Root Channels from the ground up—building a sharper brand identity, redesigning core templates, and crafting strategic fundraising and investment decks that actually moved the needle. Collaborated across teams to create a cohesive, high-performing visual language that translated into real growth—boosting followers, engagement, and video views by the hundreds of thousands.

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From Black History Month, to the NAACP Awards, Grammy's, Original content, and much more.  Here are some samples of the work, and their results. 

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