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The Root 100 Social Channels
Role Strategy • Creative Producer • Designer • Editor
​Client The Root • Ashley Allison
more DESIGN CAMPAIGNS
I spearheaded the design campaign for The Root 100, an annual recognition of the 100 most influential Black voices shaping culture, business, policy and creativity. The assignment invited a visual language that felt authoritative yet contemporary — an archive not only of achievement, but of momentum.
The result: a campaign that supports brand elevation, honors legacy, and connects audiences to the cultural moment in motion.
I crafted motion elements, key visuals and storytelling assets that capture how “we are still the standard, the pulse and the blueprint.”
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