Take9 - Design Campaign Highlights
Role: Strategy • Creative Producer • Writer • Editor • Designer
Client: Craig Newmark Philanthropy — WONDROS
Take9 Campaign is a public awareness campaign, launched in September 2024 by Craig Newmark Philanthropies in partnership with Wondros and Aspen Digital, that encourages individuals to pause for nine seconds before taking any online action
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We Reached almost 50 million people across all campaign platforms
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Drove 500,000+ unique visits to the Take9 landing site
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Grew the campaign’s online presence to over 50,000+ followers
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Sparked culture change by making cybersecurity personal, funny, and shareable
In a digital age of instant clicks.
Impulsivity rules.
But every click can carry risk.
Characters. Posters. Memes. Social takeovers. Each touchpoint reminded you to pause.
From social feeds to OOH installations to partner spots — we inserted "Pause Take9" messages everywhere.
Social Takeovers
more DIGITAL CAMPAIGNS
