Hands–on design thinking.

AARP x Take 9 – Co-Branded Social Campaign

 

This was a co-branded opportunity with AARP, and from the start, it was important to stay true to both brands while delivering something that felt grounded, clear, and human. One of the early creative decisions was identifying who our visual hero would be—someone who could authentically reflect our target audience while anchoring the message. When we landed on this woman, everyone aligned—she brought warmth, relatability, and strength to the frame.

 

She was our hero.